In 2025, recruitment is no longer limited to posting a job offer and waiting for applications. The war for talent is intensifying, and businesses need to redouble their efforts to attract and retain the best talent. A strong employer brand has become a decisive factor in distinguishing yourself and convincing the most qualified candidates.
According to a study by LinkedIn Talent Solutions, 76% of recruiters consider the employer brand to be a major strategic lever for attracting talent. Another study of Glassdoor reveals that companies with a strong employer image receive 50% more qualified applications and reduce their cost per hire of 43%.
In this article, we look at why and how a well-defined employer brand can transform your recruitment strategy.
A company with an attractive employer brand attracts talent more easily. But what does that mean in practice? A well-defined employer brand has a direct influence The perception of candidates, improve talent retention and has a positive impact employee engagement. A company that takes care of its employer image also sees its better performing job offers on Google for Jobs and LinkedIn.
A good employer positioning therefore improves the quality of applications and reduces turnover, a crucial issue for many industries such as hospitality or retail.
To build a strong employer brand, several levers must be activated:
✔ An attractive and optimized career site : A well-structured and informative career page plays an essential role. Add employee testimonials, FAQs about your corporate culture, and highlight opportunities for growth.
✔ An active presence on social networks : LinkedIn, Instagram, and TikTok have become strategic recruitment platforms. One candidate out of two consults A company's social networks before applying.
✔ Engaging job offers : Write engaging offers that highlight your values and benefits. Choose an authentic tone and a clear design.
✔ Internal ambassadors : Encourage your employees to share their experiences and stories. Authentic content reassures potential candidates.
Your career site is one of the first showcases of your company for candidates. A poorly referenced or too slow site can negatively impact your ability to attract the right profiles.
✔ Optimization of job offers with relevant keywords.
✔ Using Google for Jobs to maximize visibility and appear at the top of searches.
✔ Fast charging time to avoid abandonments (53% of visitors leave a page if it takes more than 3 seconds to load).
✔ Mobile-friendly version, because 60% of candidates apply from their phone.
👉 Also to read: SEO Optimization for Job Vacancies: The Complete Guide
Leonidas, an iconic Belgian confectionery brand, needed to attract international talent while strengthening its employer image. By collaborating with Jobloom, they have:
✔ Increased the number of visitors to their career site to 4,500 per month.
✔ Received 500 resumes qualified monthly.
✔ Optimized their employer brand image in Europe, by improving their storytelling and their presence on social networks.
👉 Also to read: Leonidas: Strengthening the employer brand and recruiting internationally with Jobloom
Even the most attractive companies can make mistakes that hinder their recruitment. Here are the most common ones:
🚫 A neglected career site → Lack of updates, outdated visuals, candidate journey that is too long or confusing. An outdated site sends the wrong signal to talent.
🚫 Corporate values that are not very credible → A discourse that is too corporate or too far from internal reality creates a dissonance perceived by candidates.
🚫 An absence of HR storytelling → Candidates want concrete and authentic testimonies. Without human content, it's hard to capture their interest.
🚫 A lack of interaction on social networks → No response to comments, lack of commitment from internal teams: this gives a passive image of your business.
🚫 Unattractive job offers → Ads that are too generic, without highlighting the advantages for the candidate. Poor wording can drastically reduce the number of qualified applications.
Working on your employer brand is a long-term investment. Businesses that start early reap lasting benefits:
✔ Better talent retention → A strong employer brand reduces turnover and improves employee engagement.
✔ Increase in the HR Net Promoter Score → Satisfied employees become your best ambassadors and attract new talent.
✔ Reduced recruitment costs → A better reputation means less dependence on expensive job boards and recruitment agencies.
✔ Adapting to the new expectations of candidates → Flexibility, well-being at work and corporate values have become key criteria in choosing an employer.
Building a strong employer brand is now a essential strategic asset to attract talent and optimize your recruitments. Investing in transparent communication, optimizing your career site and relying on internal ambassadors can improve your attractiveness and reduce recruitment costs.
🚀 Do you need support to strengthen your employer brand and optimize your career site? Contact Jobloom for a free demo!
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