Leonidas: Strengthening the employer brand and recruiting internationally with Jobloom

Leonidas, an emblematic Belgian confectionery brand, needed to structure its recruitment to meet specific challenges related to its international development. By collaborating with Jobloom, the company has succeeded in promoting its employer brand and in attracting qualified talent across Europe. Learn how we contributed to their success.

The challenge

Leonidas faced several obstacles:

• International recruitment : Attracting varied profiles in different European countries.
• Lack of visibility : Difficulty in effectively promoting job opportunities.
• Management of applications : Complex and unstructured follow-up.

The goals

1. Create a career site to enhance the employer brand and centralize offers.
2. Setting up an efficient ATS to facilitate the management of applications.
3. Develop an international recruitment strategy adapted to their specific needs.

The solution provided by Jobloom

1. A tailor-made career site : A space dedicated to presenting Leonidas as an employer of choice, including a focus on values and opportunities.
2. An applicant management system (ATS) : Centralization and simplified follow-up for all offers across Europe.
3. Optimizing visibility : Multicast of ads to maximize their reach on European job boards and social networks.

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