Did you know that 70% of candidates will never see your job offer if it is not optimized for SEO? Today, the majority of candidates search for a job directly on Google before even consulting a specialized site. To capture their attention, it is essential to optimize the visibility of job offers. Google for Jobs, search algorithms and recruitment platforms favor well-structured and relevant content.
A study conducted by Talent Board reveals that 60% of candidates start their job search on Google before even going to a specialized site. However, too few businesses optimize their offerings for SEO, leaving opportunities untapped.
In this article, we will see how to make your job offers visible and attractive, by combining SEO optimization and engaging writing.
Since its launch, Google for Jobs changed the situation. This dedicated search engine highlights well-structured offers. To take advantage of it:
👉 Read also:”The KPIs to follow to assess the effectiveness of your recruitment“, which will help you measure your SEO performance.
Optimization involves using relevant keywords, but be careful not to overload your ad.
Google and candidates appreciate well-structured content. Consider:
✔ Hierarchical titles (H1, H2, H2, H3, H4)
✔ Short and airy paragraphs
✔ Bulleted lists to improve readability
💡 Example of an optimized offer :
Google favors pages that are fast and readable on mobile. Make sure that:
👉 To go further:”Top 7 essential features for a career site in 2025“.
Avoid generic titles like “Job Offer — Commercial.” Instead, opt for:
✅ “[Company name] is looking for a passionate BtoB Sales Representative (CDI)”
✅ “Boost your career: become a Marketing Manager at [Company name]”
👉 Also read:”Why your employer brand is your number one asset for recruiting in 2025“.
Don't limit yourself to your career site:
✔ Google for Jobs (while respecting the optimization criteria)
✔ LinkedIn & Social Media
✔ Specialized sites (Indeed, Forem, VDAB, Training Centers...)
✔ Emailing (HR newsletter or personalized mailing to passive candidates)
Backlinks (external links pointing to your offer) boost your SEO.
💡 Statistic : Pages with more than 3 external backlinks Get 40% more visibility on Google (source: Backlinko).
The company Leonidas, an emblematic Belgian confectionery brand, needed to structure its recruitment to meet specific challenges related to its international development. Thanks to Jobloom, it was able to promote its employer brand and attract qualified talent across Europe.
The challenges faced by Leonidas:
The solutions provided by Jobloom:
✔ A personalized career site highlighting Leonidas' employer brand.
✔ An application management tool (ATS) to centralize and optimize recruitment.
✔ SEO optimization of job offers, increasing their visibility on Google for Jobs and recruitment platforms.
❌ Copy and paste the same ad on multiple sites without variation
❌ Too vague title
❌ Lack of candidate details and benefits
❌ Forgetting keywords and markup
The SEO optimization of job offers is a powerful tool for attracting more candidates. By combining good writing, technical structuring and strategic distribution, you maximize your visibility and the quality of the applications received.
🚀 Do you want to optimize your job offers and boost their visibility? Book a discovery call with our team to find out how Jobloom can transform your recruitment!
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