With a high turnover and an absence of digitalization, Huggys, a company specialized in the hospitality sector, was facing major challenges in terms of recruitment. By collaborating with Jobloom, Huggys was able to structure and optimize its recruitment process while developing its employer brand. Learn how our solution transformed their HR strategy.
The challenge
Huggys was facing several obstacles:
- High turnover : A constant need to recruit new talent.
- Outdated processes : Lack of adapted tools and digital solutions.
- Lack of visibility : An employer brand that is not well promoted, making it difficult to attract talent.
The goals
- Structuring the recruitment process with a dedicated tool.
- Create an engaging career site to strengthen the employer brand.
- Improving the management of applications thanks to an intuitive digital system.
The solution provided by Jobloom
- Creation of a personalized career site : Highlighting the Huggys brand to attract talent, with a clear presentation of the company's values and opportunities.
- Applicant Management Tool (ATS) : Centralized follow-up of applications to simplify the selection and recruitment of the best profiles.
- Optimizing the recruitment process : Complete digitization to save time and increase efficiency.
The Results
- 24% conversion rate: One in four career site visitors applied for a job.
- 400 resumes received each month: A steady flow of qualified applications.
- Increased visibility: Huggys' employer brand gained significant recognition among top talent.
📌 A conversion rate 12 times higher than the average! The average conversion rate of career sites in the hotel and catering industry is around 2% unto 3% (source: LinkedIn & Glassdoor). With 24%, Huggys is significantly outperforming thanks to the optimization of its recruitment via Jobloom.
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